What Customers Want In Vending Machines?
It is surprising to believe that vending machines have undergone lot of transition before reaching their present stage. Yes, this industry started on a small note and gradually gained huge importance. Initially these machines were used to vend few selected products, but with increasing acceptability among customers of all age groups, these machines are used to vend almost all products today.
More and more people are switching to vending machines because of the convenience and prompt services offered by them. Since this is a customer dominated market, an operator in order to be successful, needs to understand the changing needs and wants of customers. Offer products and services that meet customer requirements and expectations.
It is important that an operator understands the changing tastes and preferences of customers. For instance: these days’ more and more people are becoming health conscious. Customers are trying to cut down on their carbohydrate and fat intake and increase their protein intake. So there is huge demand for health drinks, snacks and healthy food products. In such a situation, an operator needs to make changes in the products he vends. He should try stocking his machine with roasted peanuts, protein bars, health drinks and similar products instead of junk food. Vending machines from Planet Antares look stylish and can be placed almost anywhere and are able to vend almost any product.
Always remember that customer is the king and he can never be wrong. Take his feedback on a regular basis. This helps you to understand his changing tastes and preferences and introduce new products that meet his requirements. Understanding customer psychology is also very important. In fact, this is also one of the marketing strategies that help you sustain competition and stay ahead in the market.
A typical customer would always be drawn to:
• Latest and attractive products
• Stylish looks
• Branded and high quality products
• Look for latest features
• Easy to use products
• Fast and instant services
So, all you existing and prospective operators out there make sure you keep these things in mind while running your vending business.
More and more people are switching to vending machines because of the convenience and prompt services offered by them. Since this is a customer dominated market, an operator in order to be successful, needs to understand the changing needs and wants of customers. Offer products and services that meet customer requirements and expectations.
It is important that an operator understands the changing tastes and preferences of customers. For instance: these days’ more and more people are becoming health conscious. Customers are trying to cut down on their carbohydrate and fat intake and increase their protein intake. So there is huge demand for health drinks, snacks and healthy food products. In such a situation, an operator needs to make changes in the products he vends. He should try stocking his machine with roasted peanuts, protein bars, health drinks and similar products instead of junk food. Vending machines from Planet Antares look stylish and can be placed almost anywhere and are able to vend almost any product.
Always remember that customer is the king and he can never be wrong. Take his feedback on a regular basis. This helps you to understand his changing tastes and preferences and introduce new products that meet his requirements. Understanding customer psychology is also very important. In fact, this is also one of the marketing strategies that help you sustain competition and stay ahead in the market.
A typical customer would always be drawn to:
• Latest and attractive products
• Stylish looks
• Branded and high quality products
• Look for latest features
• Easy to use products
• Fast and instant services
So, all you existing and prospective operators out there make sure you keep these things in mind while running your vending business.
Labels: planet antares, planet antares vending
posted by Chris Wick | 11:10 AM
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