Tips for Identifying the Right Vending Location – Planet Antares

We often hear that the most important factor that determines the success of a vending business is location, location and location. When you are looking for a place to install your vending machine, finding right vending location is crucial for ensuring immediate profits and instant success.

What is that which can help you in identifying the right vending location? Few tips that can help you in identifying the perfect location are:

• Target audience and manpower are the two factors that need to be kept in mind while choosing a vending location. The kind of location you choose should not only be accessible to your customers but also to your employees.

• The number of customers or in other words customer foot traffic and its quality also needs to be borne in mind while finalising vending location.

• Security should also be considered. Security here is not just limited to the security of vending machines but also that of your customers and employees. Is the location easily accessible to customers? Is there ample parking space? Even these minute details have to be taken in to consideration while choosing vending location.

• Number of competitors existing and operating in the current location also needs to be considered by the operator. Try to target niche and untargeted market segments for installing your equipment. However, if you believe that business is profitable and you are looking to penetrate the existing market, then the best place to put your machine is close to your competitor.

• Operators need to have or update themselves with the other kinds of businesses being operated in that locality. This would help you in taking appropriate marketing or advertising strategies.

• It is mandatory that operator is well versed with the rules and regulations of the city or state in which he/she is operating. Usually rules vary from one state to another. Hence an operator needs to update himself on these before installing his machine.

• Although expansion may not be your immediate move, operators should be optimistic and start thinking about expansion once he has gained sufficient expertise in this business. This will help in determining potential of desired location.

Planet Antares can help you build your vending business by guiding you in building your business processes so that you are able to create a model that is profitable for you.